Value Chain and Marketing System Development
Value Chain and Marketing System Development (VC& MSD) is an core important functions to sustain any agri. business. Specifically in mountain region where as limited business development services are available and transaction cost is very high so without adopting value chain approach, it is not possible to achieve economic and development goal, similarly market system is another key factors which facilitate us that which sales channels we should be chosen for making livelihood activity more feasible and producer orientated. More than 2 decade HARC have been demonstrated producers owned and market led value chain model in Himalayan region .
Under VC&MSD HARC facilitate target group for identification and planning core functions and linked them with appropriate support system and rules. Considering mountain resource and geography two broader supply chains i.e. first is fresh and second one is value added products evolved and both one requires very systematic, pre defined approach to make it market lead and feasible value chain.
Thus HARC facilitate to develop, design and monitor these agri. based value chains and market by developing strategy, tools and system for target clients (producers, development agencies and projects etc.). Facilitation process led by plan, survey, study, design and direct – indirect implementation of intervention. As an indicative outcome HARC has been established more than 30 value chain by linking these with local, regional and nation level market segment.
Our role is to create and enable environment to sustain the social economic prosperity of marginal producers. Following are core services provided under VC&MSD :
• Value chain mapping
• Backward & forward linkages integration
• Micro and Semi micro enterprise planning
• Business plan development
• Product design, promotions and branding
• Skill development on VC&MSD