Enterprise development
and facilitating the market channels for the growers and entrepreneurs is one of
the areas of expertise of HARC. HARC is involved in the development and
diversification of the livelihood scale according to the needs of people and
availability of resources in the region. For this HARC promotes local
resource based agri & agri allied micro enterprise & explore multi-option of
livelihood opportunity for poor marginal community by providing better market
linkage & direct & indirect value chain. Much emphasis is given on enhancing and
expanding the local resource based agribusiness sector through collection &
disseminating of agri business marketing information, market research, planning
and implementing of market development programs for the promotion of product
produced by rural mountain community
Technical support and
business development services for the promotion of rural agri and agri-based
enterprises is provided to men and women groups. HARC promotes collective
approach for production and marketing that helps in creating a niche in the
local and national market for agri and agri-based products of hill-region.
Developing strong market
linkages is the most important area of intervention. HARC provides producers a
platform to market their produce (food grains, millets, pulses, fresh fruits and
vegetables and processed items – jam, pickles, squash, candy etc) at a good
price without the help of the middlemen. HARC links the marginal community to
such appropriate & adequate market channel, which reduce exploitation & generate
open opportunity to all stakeholders for marketing their produce. HARC promotes
federations and women cooperatives for collective marketing of the products,
which reduced the exploitation of farmers at the hands of middlemen. It became
operational by designing and developing marketing strategies, developing rural
marketing information system, building credit and financial linkages, designing
sales channels for production and trading groups and by strengthening internal
and external operational capacities of federations and cooperatives.
The key areas
of focus under the Enterprise development and Rural Market Linkages are-
Providing business
development support services as well as generic services (capacity building,
training, exposure )for entrepreneurship development.
Development of a business
plan to design and implement an enterprise project, for Implementation of
existing & new enterprises for target group
Evaluation of Agri & agri
allied activities that could offer employment opportunities for rural community.
Sensitizing & facilitate
potential and existing entrepreneurs, CBOs for managing their income generation
activity .
Awareness generation
among CBOs, entrepreneur to start or expand economically viable agribusiness.
Under Enterprise development and Rural Market Linkages,
HARC provides its services in the areas of Activity identification &
Selection, Production Planning and Management skill Enhancement, Business
Opportunity Identification& Guidance, Preparation of Project Report, Working
Capital Management, Rural Technology Promotion, Product Pricing, Grading,
Packaging & labelling, Processing, Quality Control, Book keeping and Accounts,
Sales technicalities, Information of Mandis, Market Survey and Study, Product
Promotion, marketing skills etc. "Developing strong market linkages became
the most important area of intervention. So, HARC promoted federations and
women cooperatives for collective marketing of the products which reduced the
exploitation of farmers at the hands of middlemen. It became operational by
designing and developing marketing strategies, developing rural marketing
information system, building credit and financial linkages, designing sales
channels for production and trading groups and by strengthening internal and
external operational capacities of federations and cooperatives."
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